Pollsters say reading is in decline. As an author and former publishing executive, the statistics make me wince. But I’m optimistic for another reason. Why? A readership crisis is really a leadership crisis. And for people who know how to respond, crisis is just another way of saying opportunity.
The Science of Reading
Even if you don’t consider yourself a “reader,” you read all the time. Signs, instructions, articles, bills, blogs, newspaper headlines and grocery lists all depend on literacy. Literature is the icing on the cake. Reading permeates so much of our lives, and yet human civilization has only been literate for a tiny sliver of our […]
10 Rules to Read More Books This Year
One New Year’s resolution I frequently hear from people is that they want to read more books. Makes sense if you consider reading a key component of personal growth and development. Ray Edwards recently wrote about his reading goals here at MH&Co. He planned to read fifty-two books in a year. Instead, he read seventy-six! […]
5 Reasons Why I Read So Many Books
I have always been an avid reader, but over the last few years, I’ve become much more intentional and ambitious in my reading. In 2015, I set my first challenging reading goal: to read fifty-two books in one year. By the time the year was done, the total was seventy-six. I still read at least […]
George Washington Shows Us How Leaders Are Readers
Most Americans think of George Washington as a great leader and the father of our country, but I bet few of us think of overdue library books. When Washington was president, he borrowed two books from a New York library and forgot to return them. According to a humorous but true story the fines for […]
The Secret to Ben Carson’s Success
It’s been fascinating to watch Dr. Ben Carson’s recent rise in the polls. Whatever your political bent, he deserves attention. What’s his secret? The deck was certainly stacked against him. He grew up in dire poverty, raised by a single mom in Detroit, Michigan. Success wasn’t even on the radar. I had the honor of […]
The 37 Best Business Books I’ve Ever Read
I have been in and around the publishing business my entire professional life. So I understand the potential impact of a great book. In business, the right book at the right moment can tilt the playing field and give you a crucial advantage. These thirty-seven business books have personally made a huge difference for me. […]
3 Ways to Make Your Products Remarkable
At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What she had to say is applicable to anyone who is trying to get their message heard. [vimeo id=61056106] According to Lysa, the […]
Should Books Be Priced According to Their Length?
I have read long books that were worthless and short books that were invaluable. That’s why I don’t believe books should be priced according to their length.
5 Ways to Make More Time to Read
As leaders, we know we should be reading more. But we struggle to find the time. In this guest post, Robert Bruce suggests five ways to make more time.
What Every Author Should Know About Radio and Television Interviews
If you are a published author—or plan to be one—you will inevitably be asked to appear on a radio, television, or Internet show to talk about your book. Here are ten tips for doing a killer interview.
In Defense of Self-Help Books
I once heard a person say in a disdainful tone, “I don’t read ‘self-help’ books.” With this seemingly innocuous verdict, he slammed the door on a multitude of voices eager to push him to God’s best for his life. He severely limited his exposure to wise counselors and leaders available to him. And he drew a curtain across a world of extraordinary and supernatural influence.
In Defense of Books
Despite what many pundits are saying today, reading is not dead. Nor are books. Certainly, big changes are underway, especially in the way books are delivered to readers. But reading itself is not dead. It is not going away. At least, not any time soon.
How to Read a Non-Fiction Book
When I read a non-fiction book, I typically practice these ten disciplines. They help me get more out of the books I read and insure that I retain the information longer.
Book Review Friday: My Top Ten Favorite Business Books
Rather than reviewing one book this week, I thought I would share my favorite business books. I get asked this question regularly, most recently when I was lecturing at Vanderbilt University’s Owen Business School earlier this week.
Book Review Friday: Tribes by Seth Godin
But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.
Why Obama’s Faith Matters
Today is the official pub date for The Faith of Barack Obama by Stephen Mansfield. I am very excited about it’s publication. Of all the books about Obama that have been or will be published, this is the only one I know of that deals exclusively with his faith.
What Is the Internet Doing to Our Brains?
In the current issue of Atlantic Monthly (July/August 2008), Nicholas Carr asks, “Is Google Making Us Stupid?” He then goes on to describe what the Internet is doing to our brains. This is a must-read for anyone in the book publishing industry.
Why Traditional Books Will Eventually Die
The book, as we know it today, will eventually die. It won’t happen all at once. And it won’t happen immediately. But, in my opinion, it is inevitable. Why? One word: inefficiency.
It’s the Product, Stupid
I have argued for years that, “It’s the product, Stupid.” The secret to success in any business is to deliver a great, compelling product. No amount of marketing savvy, salesmanship, or operational excellence can overcome a weak product.