From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.

But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.

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I won’t reiterate all the reasons I continue to use Twitter, but suffice it to say, it makes it easier to stay connected to the people I love, enjoy, and learn from. As such, I thought I would share a list of just some of the people I am following and who they are. Consider this a sort of Twitter “Shout Out.”