Before you launch your new product, service, or cause, you need to develop an online media kit. Here are eight components you need to include if you want to create the ultimate tool for prospective partners and super fans.
From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.
But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.