Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects,[...]
I am often asked how it all works together. People say, “Okay, I get the blog thing. I understand Facebook and Twitter—sort of. But how does it all work[...]
Social media has changed everything. It is now possible for you to take the thing you are most passionate about, create a social media platform, and build a[...]
You wouldn't want to attempt to climb Mount Everest, get half way up the mountain, and then discover that this is your guide’s first climb. Neither do you[...]