Even if you don’t consider yourself a “reader,” you read all the time. Signs, instructions, articles, bills, blogs, newspaper headlines and grocery lists all depend on literacy. Literature is the icing on the cake. Reading permeates so much of our lives, and yet human civilization has only been literate for a tiny sliver of our […]

Why is it is so difficult to change? Whether it is our personal lives, our organizations, or our communities, real and lasting change is difficult. According to Chip and Dan Heath, the primary obstacle is a conflict that’s built into our brains. In their new book, Switch, they explain this conflict and, more importantly, how to overcome it to create the outcomes you want. In a moment, I will tell you how to get a free copy of this book.