A few years ago, Gail, my daughter Marissa, and I spent three weeks in Italy. It was our first visit. I had high expectations, but I still wasn’t prepared for the warmth of the people or the richness and variety of wine and food. I felt like every day was a new and even better […]
Total Customer Experience
Why Customer Service is the New Marketing
If you make a stellar product but don’t provide stellar customer service, guess what you won’t have? Very many customers. If you’re looking for a competitive advantage in business, customer service is the answer. Why? It’s like investing in both customer loyalty and your promotional budget at the same time. Customer service is the new […]
The Total Customer Experience
Being great at what you do is about more than being a competent professional or a skilled craftsman. It’s not enough to deliver a great product or service. It is about the total customer experience, from the first encounter until the last—and everything in between.