I am often asked how it all works together. People say, “Okay, I get the blog thing. I understand Facebook and Twitter—sort of. But how does it all work together?” A good social media strategy has three components.

I have been blogging for four years. During this time, I have learned a good deal about blogging. I’m sure I still have a long way to go, but I thought I would summarize what I have learned so far.