At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What she had to say is applicable to anyone who is trying to get their message heard. [vimeo id=61056106] According to Lysa, the […]
7 Steps to Launching Your Next Big Project
Launching anything new is tough. But the challenges are predictable. Here’s how to take them on one at a time and win.
Forget the Royalties—Just Give Your Book Away
Most authors focus on generating royalties from their book sales. In this guest post from Dan Miller he explains why it is better to focus on generating business.
Why Public Speaking Is So Important for Authors
If you are an author—or want to become one—you need to seriously consider ramping up your speaking career. This is particularly important for non-fiction authors. However, it is important for most fiction authors, too.
Book Review Friday: My Top Ten Favorite Business Books
Rather than reviewing one book this week, I thought I would share my favorite business books. I get asked this question regularly, most recently when I was lecturing at Vanderbilt University’s Owen Business School earlier this week.
7 Ways to Build Your Author Brand Online
From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.
It’s the Product, Stupid
I have argued for years that, “It’s the product, Stupid.” The secret to success in any business is to deliver a great, compelling product. No amount of marketing savvy, salesmanship, or operational excellence can overcome a weak product.