For most bloggers, their About Page is one of their most visited pages. Yet few bloggers take advantage of this. Here are ten ways to make it better.
How to Keep Your Blog Posts from Dying in Your Archives
About a year ago, I decided to become intentional about promoting my older posts. As a result of the actions I took, my older posts began to account for more and more of my daily traffic. In fact, today it accounts for about 30–40 percent of my total traffic. Here’s what I did—and what you can do—to give your older posts new life.