Human beings are notoriously bad at making decisions. In their new book, Decisive, bestselling authors, Chip Heath and Dan Heath offer a four-step process for making better decisions. I am also giving away 50 copies.

Why is it is so difficult to change? Whether it is our personal lives, our organizations, or our communities, real and lasting change is difficult. According to Chip and Dan Heath, the primary obstacle is a conflict that’s built into our brains. In their new book, Switch, they explain this conflict and, more importantly, how to overcome it to create the outcomes you want. In a moment, I will tell you how to get a free copy of this book.