Recently, my wife bought me a Labradoodle puppy. I had wanted one ever since my daughter got hers. My grandson named him “Charlie Brown,” since his fur was a beautiful chocolate brown color. Though he was born in January, we didn’t get to meet Charlie until last week. He spent the first eleven weeks at […]

In my answer to Michael’s previous question, I emphasized the formal ways in which we communicate our values at Thomas Nelson. I talked about hiring practices, new employee orientation, rewards and recognition, and annual reviews. All of these are important, but, as I suggested at the end of the post, they are probably not the most important.

“How do you or other leaders in your organization communicate the ‘core values’?” Unless values become behaviors, you only have a set of platitudes. Unfortunately, these platitudes will ultimately create cynicism when smart people realize that your behavior doesn’t line up with your words. At Thomas Nelson we rely on six methods to communicate our values.