Before you launch your product, service, or cause, you need “an elevator pitch.” Here are three reasons why and four components it should include.

If you want to get a book published, you must start by creating a formal book proposal. Here are three reasons why and how you can get started.

If you are a published author—or plan to be one—you will inevitably be asked to appear on a radio, television, or Internet show to talk about your book. Here are ten tips for doing a killer interview.